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Content Creation Process
Navigate the entire process, from setting up your brand to briefing, production and delivery.
17 articles
Brand Setup
Creating and understanding your Brand Profile.
The Importance of a Brand ProfileExamples of completed Brand Profiles and why a detailed Brand Profile ensures success.
Creating Your Brand ProfileStep-by-step guide to setting up a brand profile.
Legal and Compliance GuidelinesUnderstanding and Completing Legal and Compliance Guidelines in Your Brand Profile.
Customizing Assets to Your BrandHow to ensure content aligns with brand guidelines.
Creative Briefing
Craft the perfect brief to guide your content creation.
Introduction to the Brief ProcessOverview of the different briefing sections and processes.
Understanding Creative StylesExplanation and examples of the three creative style options: Studio, Lifestyle and UGC.
Choosing the Right BriefGuide to selecting the best brief type for your projects.
Assisted Briefing (Beta)Details on our upcoming feature: assisted briefing process.
Examples of Completed BriefsSample briefs for reference and inspiration when briefing a project.
Production Workflow
Understand the steps from ideation to delivery.
Production TimelinesOverview of the duration of each project from initiation to final delivery.
Tracking Project ProgressHow to customize and monitor the status and progress of projects.
Requesting RevisionsUnlimited revisions and the process for requesting changes to content.
Requesting Reshoots and Additional ContentHow the reshoot process works and requesting additional content.
Proofing and Approving AssetsGuide to the proofing and approval process.
Providing Feedback and RatingsHow to provide effective feedback and rate completed projects.
Best Practices for FeedbackTips for providing effective and constructive feedback.
Creative Ideation
How to use the Ideation Tools to develop scroll stopping marketing campaigns
How to Create a Production-Ready Ad Brief in Under 5 MinutesLearn the fastest way to write briefs that get your ads made right the first time.