Creating content that aligns with your brand’s unique identity is crucial for maintaining consistency and ensuring that your message resonates with your audience. This guide outlines how to effectively customize assets to reflect your brand, covering both the production process and the final design stages.
Original photo and video production
Our creator network consists of talented individuals who specialize in authentic, real-world content creation.
We ensure that all brand compliance and legal requirements, are strictly followed. Our creators understand the importance of these guidelines and will incorporate them into the production process.
While we aim to deliver assets that closely match your brand's aesthetic, it’s important to set realistic expectations for the production process. Our creators work with real people in real environments. This means there won’t be professional stylists or hired actors/models on set.
How to Ensure Content Aligns with Your Brand
To help our creators deliver assets that are in line with your brand identity:
Keep Your Brand Profile Updated: Ensure that your brand profile on our platform is comprehensive and up-to-date. This profile should include essential elements like colour palettes, visual cues, and any specific lighting preferences.
Specify Relevant Guidelines: When submitting a brief, include only the guidelines that are directly related to the task at hand. Our creators won’t have the capacity to understand or implement a 150-page brand book, so it’s crucial to focus on the key elements that will impact the project.
Communication is Key: If there are any particular aspects of your brand identity that are non-negotiable, make sure to clearly communicate these in your brief. This will help our creators prioritize these elements during production.
Finished creative assets
Once the original content is produced, our design team will work to ensure that the final creative assets are perfectly aligned with your brand’s established guidelines:
All necessary logos, fonts, and brand guidelines should be uploaded to your brand profile. This allows our designers to access and incorporate them seamlessly into the final assets.
Our designers will utilize your style guides to maintain consistency across all assets, ensuring that each piece reflects your brand's identity.
Whether it’s a video, an image, or a graphic, all creative design assets will be aligned with your brand preferences, ensuring that the final output is cohesive and on-brand.
Tips for Optimising the Final Output
Review and Feedback - Once the initial drafts are delivered, review the assets carefully and provide constructive feedback. This will help us make any necessary adjustments to align the content even more closely with your brand.
Iterative Process- Understand that achieving the perfect brand alignment may require a few iterations. Be open to providing feedback and working collaboratively with our design team to fine-tune the final output.
By following these guidelines, you can ensure that the content produced by our creative team aligns closely with your brand identity. Keeping your brand profile up to date, specifying relevant guidelines, and setting realistic expectations will help us deliver assets that not only meet but exceed your expectations.
The below Whiskas Brand Profile is a perfect example of how to fill out your brand profile. Providing comprehensive and up-to-date information on your brand helps our creators deliver assets that are in line with your brand identity.
