Understanding the typical timelines associated with each creative service offered by Creatively Squared is essential for effective planning. This article provides an overview of the duration of each production phase, from project initiation to final delivery.
By familiarizing yourself with these timelines, you'll be better equipped to schedule your projects, set realistic expectations, and coordinate with your team and stakeholders.
1. Original Creative
Estimated Duration: Approximately 3-4 weeks
Admin Preparation: A few days are required for booking and briefing creators.
Content Creation: Creators have up to 14 days to produce content.
Quality Control and Post-Production: Final quality check and design work before submission to the customer.
2. Content Creation
Estimated Duration: Approximately 3 weeks
Admin Preparation: A few days are required for booking and briefing creators.
Content Creation: Creators have up to 14 days to produce content.
Quality Control and Post-Production: Ensuring content meets standards before customer submission.
3. Adapt & Optimize
Estimated Duration: 1 week for the first draft, 48 hours for revisions
Post-Production: Design for initial creative concepts.
Keeping Timelines Efficient
Actionable steps you can take to streamline the production process, ensuring timely completion of your projects:
Broad Talent Requests: Avoid overly specific talent requirements.
Product Availability: Ensure sufficient quantities are ready for dispatch.
Prompt Shipping: Fast shipping of products to creators is key.
Responsive Communication: Quickly address any clarifications from the account manager.
Consolidated Feedback: Streamline the review process with focused feedback. Your subscription plan includes unlimited edits, but we recommend you consolidate your feedback with all members of your team before sharing them with your account manager - this ensures we avoid unnecessary edits increasing the timeline of the project.
Factors That May Extend Timelines
Understand the potential challenges that might prolong your project's timeline:
Specialized Talent Needs: Sometimes manual recruitment is necessary.
Unforeseen Creator Issues: Creators are human and may encounter challenges.
Quality Assurance: Reshoots for content not meeting internal standards.
Product Shipping Delays: Brands should aim to dispatch featured products to creators as soon as the project is booked.