Your brand profile is a comprehensive yet flexible guide that serves as the definitive source for all brand guidelines, assets and requirements. You only need to fill out and maintain one profile for your brand. However, this single profile will be leveraged across all projects, campaigns, content pieces and channels.
Having a robust brand profile is essential for ensuring brand consistency across all projects and deliverables.
✅ See example completed brand profiles:
Here are the key reasons why investing time into creating a brand profile is so valuable:
Aligns Internal Brand Team Your wider brand team can refer to the brand profile as the single source of truth for all brand guidelines. This prevents confusion and inconsistencies even amongst your own marketing team.
Briefs Creators A brand profile allows you to effectively communicate your brand's look, voice, content styles, and other requirements to all creators working on projects. This upholds brand integrity.
Protects Brand Identity Your visual brand assets like logos, colors, fonts, and imagery style are protected by having clear guidelines for their approved usage compiled in the brand profile.
Maintains Consistency With a brand profile, you ensure a cohesive, on-brand experience no matter how many different creators, designers, or teams are involved on a project.
Enables Efficient Collaboration All stakeholders - account managers, creative teams, post-production - have access to the same brand guidelines and assets. This prevents rework and miscommunication.
In a collaborative content creation environment, a brand profile is invaluable for protecting your brand identity and delivering a consistent brand experience. It equips all internal and external teams with the tools to properly represent your brand every time.
