Want to streamline your ad creation process and produce a professional, production-ready ad brief in mere minutes? Here's a step-by-step guide to help you achieve this using three powerful tools: the Ad Concept Generator, Ad Script Writer, and Production Brief Builder.
Step 1: Generate Ad Concepts
Start by using the Ad Concept Generator. This tool quickly transforms your product information into diverse, tailored advertising ideas. Here's what you need to do:
Input your product details into the tool.
Select an advertising framework that aligns with your goals.
Click generate to receive a list of ad concepts.
Review the concepts, regenerate or edit if required and save your favorites
Click on ‘Generate Ad Script’ under the desired concept to progress to the next step
This process helps you explore various angles and messaging approaches, setting a solid foundation for your ad.
Step 2: Create an Ad Script
Once you've selected your preferred concept, move on to the Ad Script Writer. This tool turns your chosen concept into a structured, frame-by-frame narrative. Follow these steps:
Input your product details and selected ad concept.
If you progressed via the ad concept tool the concept will be pre-filled, you can choose to reiterate the product information if you wish.
Choose a narrative structure (e.g., Challenge-driven or Solution-first).
Set the desired ad duration.
Generate your script and review the frame-by-frame breakdown.
The resulting script provides a cohesive story arc, ensuring your ad effectively communicates your product's benefits.
Step 3: Build a Production Brief
The final step involves using the Production Brief Builder to transform your script into a comprehensive production brief. While this tool is coming soon, here's what you can expect:
Input your ad script from the previous step.
If you progressed via the ad script tool the script will be pre-filled
The tool will generate a detailed brief with visual directions and messaging for each frame.
Review the brief and make any necessary edits.
This step will provide you with a production-ready document that includes all the essential components needed by a creative team to bring your ad to life.
By following this process, you can create a polished, production-ready ad brief in under 5 minutes. These tools work together seamlessly, allowing you to move efficiently from initial concept to final brief. This approach not only saves time but also ensures consistency and quality throughout the ad creation process.
Remember, while these tools provide an excellent starting point, don't forget to review and refine the output to align perfectly with your brand voice and campaign objectives. With practice, you'll find this process becomes even quicker and more intuitive, allowing you to produce high-quality ad briefs in record time.