When setting up your Brand Profile, providing detailed Legal and Compliance Guidelines is crucial. This section is specifically designed for requirements related to brand photography and digital creative that must be strictly adhered to for legal and safety reasons.
Why This Matters
Ensures safe depictions of product usage
Helps avoid potential reshoots due to legal inaccuracies
Protects your brand from potential legal issues
How to Fill Out This Section
1. Focus on Legal and Safety Information
Include only guidelines that are strictly related to legal compliance and safety concerns.
Do not include general styling preferences or creative direction here.
2. Be Specific to Your Industry
Different industries have unique requirements. For example:
Alcoholic Beverage Brands: Specify age requirements for models or rules about depicting consumption.
Baby Product Brands: Include guidelines about showing babies unattended or depicting certain activities.
Pet Brands: Outline breed restrictions or specific grooming guidelines.
3. Provide Clear, Actionable Guidelines
Your guidelines should be easy to understand and implement. For instance:
"All talent must be and appear over 25 years of age".
"Do not show babies unattended in any images".
4. Consider All Aspects of Your Product
Think about how your product is used, potential misuse, and any safety concerns that need to be addressed in imagery.
5. Consult with Your Legal Team
If unsure, always consult with your legal department to ensure all necessary guidelines are included.
Important Note
You don't need to include guidelines about avoiding competitor logos or brands, as this is a standard rule for all Creatively Squared projects.
By providing comprehensive Legal and Compliance Guidelines, you help ensure that all content created for your brand meets necessary legal and safety standards, saving time and resources in the long run.
If you need assistance in completing this section or have any questions, please don't hesitate to reach out to your account manager.