Effective feedback is the cornerstone of a successful collaboration between Creatively Squared and our valued customers. Your insights drive our continuous improvement and help us deliver content that truly resonates with your brand. This guide outlines how to provide feedback that propels our partnership forward.
Channels for Feedback
1. Our Integrated Content Creation Platform
Our platform offers real-time feedback capabilities at both project and asset levels:
Project-Level Feedback: Share overarching comments about the direction, style, or themes of your content.
Asset-Level Feedback: Provide specific input on individual pieces of content.
Benefits:
Enables immediate adjustments to current projects
Helps align future projects with your evolving preferences
Creates a clear, documented feedback trail
2. Quarterly Business Reviews (QBRs)
Regular QBRs with your account and sales managers serve as strategic checkpoints:
Comprehensive Review: Discuss overall satisfaction, trends, and long-term goals.
Strategic Planning: Align our services with your upcoming campaigns and initiatives.
Performance Analysis: Evaluate the impact of our content on your marketing objectives.
Principles of Effective Feedback
Be Constructive
Offer actionable suggestions that comply with our model.
Focus on solutions, not just problems.
Be Specific
Provide concrete examples.
Reference particular elements (e.g., lighting, composition).
Be Proactive
Apply learnings to future briefs.
Keep your brand profile updated.
Be Timely
Submit feedback promptly after content review.
Be Collaborative
Engage in two-way dialogue with our creative team.
Be open to questions and suggestions.
Remember
Our goal is to create content that exceeds your expectations while respecting the authenticity of our creators.
Clear, constructive feedback helps us align more closely with your vision.
We value your partnership and are committed to continuous improvement based on your input.
By following these best practices, we can work together more effectively to produce content that truly captures your brand essence and achieves your marketing objectives.
If you have any ideas for how we can improve the platform, please provide feedback or suggest a new feature by going to ‘Help and Support’ and selecting ‘Request Feature’.
