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Choosing the Right Brief

Guide to selecting the best brief type for your projects.

Updated over 3 months ago

When it comes to bringing your creative vision to life, selecting the appropriate project brief is crucial. At Creatively Squared, we offer three distinct options to cater to your specific needs: Original Creative, Content Creation and Adapt & Optimize.

Let's explore each option to help you make the best choice for your project.

Original Creative

The Original Creative brief is ideal when you need fresh, platform-ready assets that combine original photos and videos with post-production elements. This option shines when your project requires:

  • Key messaging

  • Scripts

  • Call to actions

  • Storyboards

We highly recommend this brief for creating digital ads or e-commerce creatives. If you're looking to develop a cohesive campaign with a specific message or narrative, Original Creative is your go-to choice.

Content Creation

Our Content Creation brief focuses on producing on-brand standalone photo, video, and stop motion content. This option is perfect when you need to build a diverse asset bank of images and video clips. These versatile assets can be used individually or repurposed later using an Adapt & Optimize brief.

Choose Content Creation when you want to:

  • Develop a library of visual assets

  • Create a variety of content types (photos, videos, stop motion)

  • Establish a collection of on-brand visuals for future use

Adapt & Optimize

The Adapt & Optimize brief allows you to breathe new life into existing assets by transforming them into fresh digital creative. This option is ideal when you have original files that you'd like to repurpose or enhance. Our creative team will handle the post-production process, revamping your assets into digital ads or e-commerce creatives.

Key points for Adapt & Optimize:

  • You provide all original files

  • Works with assets created through Creatively Squared or from your internal projects

  • Perfect for refreshing and repurposing existing content

By carefully considering your project goals and selecting the appropriate brief category, you'll streamline the creative process and ensure efficient delivery of your vision. Each option offers unique benefits, so take the time to evaluate your needs and choose the brief that best aligns with your objectives.

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