The briefing process is a crucial step in ensuring the success of your creative project. A thorough and accurately completed brief serves as the foundation for clear communication between you and our creative teams.
This guide will walk you through the key components of our briefing process, helping you effectively communicate your project vision to our creative teams.
Overview
The briefing process is designed to capture all the essential details of your creative project. Here's what you need to know:
Navigation: Use the sidebar on the left to move between different sections of the brief.
Auto-save: Your progress is automatically saved, allowing you to return and continue at any time.
Guidance: Look for "i" icons throughout the brief for additional information and tooltips.
Communication: Use the comments icon in the bottom right to leave notes or ask questions for your Account Manager.
Key Sections of the Brief
1. Project Category
First up, select your project category, you have the option to select from:
Original Creative
Content Creation
Adapt & Optimize
⭐ Learn more about these different brief options in Choosing the Right Brief.
2. Overview
Start here by providing high-level details about your project:
Define your target audience
Explain how you plan to use the assets
Link your brand profile for essential guidelines and reference materials
Clearly state your project objectives
3. Concepts
This crucial section allows you to break down your project into specific ideas:
Add multiple concepts to explore different creative directions
Give each concept a unique name for easy identification
Select the creative style (Lifestyle, Studio, or UGC) for original content
Provide key information about asset production and required creative teams
4. Creative Components
Fill out component cards for each concept, including:
Visual Elements
Audio requirements
Other specific details needed for asset production
5. Product
Provide detailed information about featured products:
Specify exact items to be featured
Offer guidance on product presentation and use
Include any branding or packaging requirements
6. Visual Guide
Create a comprehensive visual guide by:
Outlining frames for your sequence or storyboard
Providing visual direction for each frame
Including messaging or copy for each frame
Uploading reference photos, videos, or sketches (optional but recommended)
7. Inspiration
Add example visuals to inspire creators:
Attach media files like photos and videos
Include notes or specific directions for each asset
8. Deliverables
Request individual assets for each concept:
Select quantity, type, channel, and ratio
Add details such as placement, duration, or frame references
Include alternate formats as variations if needed
10. Logistics
Finalize your brief by addressing:
Product acquisition methods for creators
Permissions for content sharing and usage
By thoroughly completing each section of the brief, you'll provide our creative teams with a clear vision and all the necessary information to bring your project to life. If you need any assistance during the briefing process, don't hesitate to reach out to your Account Manager.