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The Creator Production Process
The Creator Production Process

Overview of the end-to-end process for creating content on the platform.

Updated over 3 months ago

We connect brands with creators around the world to make content quickly and efficiently. Our process is designed to be straightforward, with expert management and quality control from start to finish.

  1. Briefing Stage

    • Brand completes the creative brief in our platform

    • Account Manager reviews, clarifies, and refines the brief requirements in collaboration with the brand to ensure all details are clear and actionable

  2. Production Stage

    • Account Managers prepare creator-facing briefs and book the most suitable creators for the project

    • Creators develop high-quality content aligned with the brief

    • Upon creator submission, Account Managers review content for adherence to brief and brand guidelines

  3. Delivery Stage

    • Our in-house post-production team polishes and enhances the created content

      • All graphic and motion design is managed internally to ensure consistency and quality

    • Account Managers deliver the finalized content to the client

  4. Approval Stage

    • Brand provides timely feedback or revision requests within the platform

    • Account Manager coordinates necessary revisions with the creative teams, ensuring all changes align with the original brief and brand standards

This streamlined process ensures efficient content creation while maintaining high quality and brand alignment throughout. Our focus on collaboration between brands, account managers, and creators results in authentic, impactful content that resonates with target audiences.

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