User-generated content (UGC) style videos are an effective way to showcase your brand's products or services through authentic, relatable content. This guide will walk you through the process of creating successful UGC videos on the Creatively Squared platform.
Why Partner with Creatively Squared for Your UGC Content
Strategic guidance for creators from the outset
Expert curation and optimization of video content and messaging
Access to a network of skilled content creators
Streamlined production process
Brand-aligned, authentic content that resonates with your audience
Step-by-Step Process
Complete Original Creative Brief
Overview: Define your goals and target audience.
Concepts: Provide clear guidelines for each video concept, including desired theme, tone, and key messages.
Visual Guide: Use the visual guide to highlight main talking points for creators.
Avoid providing an exact script to maintain authenticity. Instead, offer a messaging framework.
References: Share examples of UGC videos that embody your desired look and style.
Production Process and What to Expect
Brief Submission: Submit your original creative brief.
Creator Assignment: Creatively Squared assigns suitable creators based on your brief.
Content Creation: Creators produce UGC videos following your guidelines.
Video Submission: Completed videos are submitted for review and editing.
Editing and Polishing: Our team edits videos, incorporating brand codes and ensuring high-quality production.
Strategic Refinement: Creative strategists refine messaging to align with your brand's tone and style.
Final Delivery: Polished videos are delivered, ready for use in your marketing campaigns.
Best Practices for UGC Video Creation
Encourage authenticity in creator performances
Focus on relatable scenarios and genuine product experiences
Utilize natural lighting and realistic settings
Incorporate clear hooks and calls-to-action (CTAs)
Optimize video length for various platforms (e.g., short-form for TikTok, longer for YouTube)
By following this process and leveraging Creatively Squared's expertise, you can create UGC style videos that effectively showcase your brand, engage your target audience, and drive measurable results.