When you start a new brief, it's important to understand the three project categories to ensure you select the right one:
Original Creative
This project creates new, platform-ready assets using original photos and videos combined with post-production.
It is best used for projects requiring key messaging, scripts, call to actions or storyboards.
We recommend selecting this project when creating digital ads, UGC videos or e-commerce creatives.
Content Creation
This option produces on-brand standalone photo, video, and stop motion content.
We recommend sele cting this project when you need to develop an asset bank of diverse images and video clips.
You can then use these standalone visual assets by themselves, or repurpose them using an Adapt & Optimize brief.
Adapt & Optimize
This option allows you to use existing assets and transform them into new digital creative.
For this brief you need to supply all the original files, and then our creative team will manage the post-production, revamping your assets into digital ads or e-commerce creatives.
You can use assets previously created through Creatively Squared’s platform, or supply your own from internal projects.
By choosing the appropriate category, you'll streamline the briefing process and ensure your project goals are met efficiently.