The Production Brief Builder is a powerful AI tool that transforms your scripts into comprehensive production briefs, complete with storyboards, copy and visual direction. This article details everything you need to know to get started.
How it works:
Access the Production Brief Builder either directly from your completed Ad Script Writer or through the 'Ideate' menu, selecting from your saved scripts.
The AI analyzes your selected script, transforming it into production elements using our brief-building technology.
It automatically generates a structured brief containing creative components (visuals, audio), featured product details, and a complete visual guide with ad frames.
Your production brief is organized into ready-to-use sections that you can customize - edit content directly, regenerate for new options, and save your preferred version for production.
Step-by-step guide:
Getting started:
Getting started with the Production Brief Builder is straightforward and flexible. You can begin using the tool in two ways:
Continue directly from the Ad Script Writer, where your script will automatically carry over
Access it fresh by clicking 'Ideate' in the menu bar and selecting "Production Brief Builder"
Creating Your Brief
Once you've selected your script, generating your brief is quick and simple:
Click 'generate brief'
Wait a few seconds while the AI works its magic
Review your generated brief, which includes:
Creative components (descriptions, visuals, and audio)
Featured product details
Visual guide with ad frames and messaging
Fine-tuning Your Brief
Make it perfect with these options:
Click 'regenerate' if you'd like a fresh version
Use the edit button to modify any text
Save your work with the star icon
Delete unwanted versions with the trash can icon
Finalizing Your Brief
Once you're happy with the content:
Click 'Add to brief'
Choose to create a new project brief or add to an existing one
Complete the essential details:
Add project name and brand
Define target audience and goals
Select creative style (Lifestyle, Studio, or UGC)
Review all components
Add inspiration and deliverables
Check your credits
Making the Most of the Tool
To maximize the effectiveness of your production brief, always review and refine the AI-generated content to ensure it perfectly captures your vision. Be specific when outlining your project goals and requirements, and keep your target audience in mind throughout the process. Remember to save your work regularly using the star icon, and don't hesitate to use the edit function to personalize the brief to your exact needs.
The production brief serves as the foundation for your entire project's success. By taking the time to carefully craft each element using the Production Brief Builder Tool, you're setting yourself up for a smooth and successful production process. When you're satisfied that all elements align with your creative vision, you're ready to move forward with your production.
Remember, this tool is designed to enhance your creative process, not replace it. Use it as a starting point to build comprehensive, professional briefs that will guide your production team toward creating exceptional content that meets your objectives.