The Ad Concept Generator is designed to streamline your advertising ideation process. It creates diverse ad concepts by analyzing your product information and applying selected advertising frameworks. This tool produces a range of tailored advertising ideas with compelling angles and key messages, providing a solid foundation for your next campaign.
How it works:
You input your product details and select an advertising framework.
The tool analyzes this information using AI and advertising best practices.
It generates a list of diverse ad concepts, each targeting different aspects or customer needs.
The ideas are organized based on the chosen framework, considering emotional appeals, customer journeys, value propositions, and problem-solution approaches.
Step-by-step guide:
Enter Product Details:
In the "Product details" field, enter your product name
Below paste a product description.
Select Framework:
Choose an advertising framework from the options provided (e.g., Persona-based, Customer journey, Emotional appeal, Value proposition, Problem-solution).
Each framework focuses on a different aspect of advertising strategy.
Generate Ideas:
Click the "Generate" button to create a set of ad concepts based on your product and chosen framework.
The tool applies best-practice advertising principles to your information.
View Results:
Examine the generated list of ad concepts, each presented in a card format.
Each concept includes a title (often framed as a customer pain point or question) and a brief description of the ad approach.
Refine and Iterate:
Use the refresh icon on individual concept cards to generate alternative ideas for that specific concept.
Click the star icon to save favorite concepts for future reference.
Edit text directly if desired
The trash can icon allows you to remove concepts you don't wish to pursue.
Develop Concepts Further:
Click "Generate storyboard" on any concept card to create a more detailed ad script or storyboard based on that idea.
Explore Multiple Frameworks:
Return to the framework selection and choose a different option to generate a new set of concepts from a fresh perspective.
By following these steps, you can efficiently generate a range of targeted advertising concepts, saving time in the creative process and empowering you to develop more effective, diverse marketing campaigns quickly.