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Crafting an Original Creative Brief - Demo
Crafting an Original Creative Brief - Demo

Learn how to create an Original Creative brief from scratch.

Updated over 2 months ago

The below video is an overview of the Original Creative Brief Interface.

1. Overview Section

This video will show you how to start your brief by completing the Overview section, linking your brand profile, and clearly stating your project's objective.

2. Concepts

This section will demonstrate how to create and refine multiple concepts within your brief, exploring different creative directions and styles.

3. Creative Components

This video will guide you through filling out the Component cards, tailoring your requests based on your chosen creative style.

When submitting a project brief on our platform, it's important to understand the minimum credit requirements. For a Original Creative project:

  • Minimum project size: 10 credits

  • Minimum concept size: 10 credits

Content types and their credit costs:

  • 1 video = 10 credits

  • 1 static item = 5 credits

4. Product

This video explains how to provide detailed information about the products to be featured in your assets, ensuring accurate representation.

5. Visual Guide

This video will walk you through creating a comprehensive visual guide using frames, descriptions, and reference materials to communicate your project's vision.

6. Inspiration

This video will show you how to add inspirational visuals and notes to each concept, helping to define the style and output you're aiming for.

7. Deliverables

This video will demonstrate how to specify the exact assets you need for each concept, including their quantity, type, channel, and ratio.

8. Logistics

This video will explain how to set up the logistics for your project, including product acquisition methods and content sharing permissions.

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