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Individual ad breakdown

Focus on a single ad to explore its metrics, placements, and audience performance.

Updated over 2 weeks ago

How to use individual ad breakdown

  1. Click on any ad thumbnail in the table or chart to open its breakdown.

  2. Review all metrics for that ad, even those not shown in the main charts.

  3. Expand or collapse sections like universal metrics and engagement metrics.

  4. Use the preview selector to see how the ad appeared across different placements.

  5. Explore additional breakdowns:

    • Watch data – how long people viewed the ad.

    • Placement breakdown – performance by placement.

    • Audience demographics – results by age, gender, and other attributes.

  6. Switch between metrics to analyse spend, reach, engagement, and more.

  7. Apply filters within charts to refine results further.

  8. Use the refresh icon to update data if the ad is still active.

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