Introduction to ad analytics

Analytics in Creatively Squared gives you a complete view of your advertising performance. By connecting your ad account, you can see the big picture across all campaigns and then zoom in to understand what’s happening inside each one.

When you connect an account, all your campaigns are accessible from a live dashboard. You can see how they’re performing at a glance, with metrics updating in real time.

From the top-level view, you can click into individual campaigns or ad sets. This lets you compare results side by side and track how performance shifts over time with clear charts and graphs.

Go deeper by looking at each creative asset. Here you’ll find detailed metrics that reveal how people interact with your ads, from detailed metrics to audience demographics. It’s a level of insight you can’t get from a static report or spreadsheet.

By adding analytics, you unlock a complete view of your ad performance. See campaign results at a glance, then zoom in to spot what’s driving engagement and where you can improve.

Instead of relying on static reports or guesswork, you gain hundreds of real-time data points brought to life with simple visuals — helping you understand exactly which ads are delivering the biggest impact.

If you’re on a managed service plan, this becomes even more powerful. Our team uses these insights to refresh and optimise creative continuously, so every new round of work builds on the last and delivers stronger results.

Connections are read-only and apply only to the specific ad account you approve. We cannot make changes to campaigns, budgets, or targeting.