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Metrics and presets

Select and compare the right metrics, or use presets to analyse performance more effectively.

How to choose metrics and presets

  1. Open the metrics dropdown.

  2. Select a preset (e.g. Brand Awareness, Engagement) to load a ready-made set of metrics.

  3. If you remove or change any metric, the preset changes to Custom.

  4. You can select up to 6 metrics at a time.

    1. Tick or untick metrics to show or hide them in your chart.

    • To replace one, remove a metric, then add another.

  5. Browse metrics by category (Video-only, Universal, Engagement) or use the search bar.

  6. Change the chart view or sort order by clicking the arrow next to each column header.

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