Efficient credit management isn’t just about keeping track—it’s the key to producing consistent, high-quality content without interruptions. Whether you're on a standalone plan or part of a larger organization, these tips will help you maximize output, avoid delays, and stay ahead of your content needs.
1. Plan Ahead
Forecast your upcoming content needs by reviewing and planning your calendar. When will briefs need to be submitted? What formats will you need—images, video, stop motion?
Mapping this out in advance ensures you’ll have the credits ready when production kicks off.
2. Keep Your Credits in Motion
Aim to use your full credit capacity. The more consistently your credits are in play, the more efficient your content pipeline becomes. Maximize each project by taking advantage of the complimentary text and format variations.
If you're constantly maxing out, consider reviewing your subscription with your Account Manager or, if you're part of an organization, discuss reallocation or top-ups with your administrator to match your growing demand.
3. Understand How Your Account Works
Understanding your Account setup is essential to maximize your subscription. Your Account will be setup in one of the following ways:
Standalone Account – Operates independently with its own subscription and credits. Not part of an organization.
Connected Account – Linked to an organization, but manages its own subscription and credits independently.
Integrated Account – Linked to an organization, but draws credits from a central pool managed by Organization Admins. Does not have its own subscription.
Knowing your account type helps you plan effectively, avoid delays, and ensure you're using credits in the most efficient way possible. When in doubt, check with your admin or account manager for clarity.
4. Align With Your Team
Make sure all team members understand how credits are used, how they're allocated, and when they’ll be available.
If you’re in an organization, it’s helpful to align with other teams or departments using the same credit pool, especially during high-demand periods or campaign launches.
5. Have Draft Briefs Ready
Prepare briefs in advance and keep them queued so you're ready to launch as soon as credits free up. It keeps momentum going and minimizes production gaps.
6. Brief Smaller, More Often
Instead of batching large projects, consider more frequent, smaller briefs. This keeps content flowing, gives you more flexibility to test and learn, and allows you to adjust creative based on performance.
7. Monitor Credit Usage
Check your credit usage regularly in the dashboard. Look for trends: are some projects using more credits than expected? Are others under-utilizing them?
Use these insights to adjust your content mix or briefing approach.
8. Ask Your Account Manager
Not sure if you’re using credits efficiently? Your account manager can help you forecast better, unlock production gaps, or adjust your plan based on upcoming needs.
Efficient credit usage isn’t just about saving time, it’s about unlocking more opportunities to create. With a few small habits, your team can produce more consistently, respond faster to demand, and stay ahead of the curve.