As businesses grow and teams expand, managing multiple accounts separately becomes challenging. A central Organization helps you stay in control, gain visibility into what teams are working on, and support collaboration—while still giving each team the autonomy they need to thrive.
What is a Multi-Account Organization?
A multi-account Organization brings multiple accounts together under one central structure.
Instead of managing each account separately—with different logins, users, and settings—you can now oversee everything in one place, without disrupting how teams operate.
Account Types: Integrated vs. Connected
When linking accounts to your organization, you can choose to set them up as either an Integrated Account or a Connected Account.
Both types can coexist within the same organization, giving you the flexibility to match different team needs under one unified structure.
Integrated Accounts
Integrated Accounts share a central credit pool managed by the Organization Admin. Org Admins can allocate or transfer credits between accounts as needed, giving teams the flexibility to scale up or down based on their content needs.
Example: The Kids Beverages team needs 300 credits to meet their content plan but only has 200 allocated. Meanwhile, Juices has 100 credits sitting unused. The Org Admin can transfer 100 credits from Juices to Kids Beverages to make sure they can continue with production.
This setup is ideal for brands or departments with fluctuating content needs.
Connected Accounts
Connected Accounts, while still linked to a Central Organisation, manage their own subscription and credit plans. These accounts have a fixed number of credits to work with and plan their usage independently.
Example: The Spirits team is on a Connected Account with 120 credits. They decide how and when to use them—and don’t share with other teams.
This setup is perfect for teams with predictable needs who benefit from their own budgets.
Why Set Up a Central Organization?
Bringing accounts together under one organization gives you more control and better collaboration:
One login to switch between teams
One view of credit usage and team activity
One hub to manage users, permissions, and settings
Shared flexibility (when needed) or team independence (when preferred)
Who is this for?
Global teams who need to coordinate across markets
Multi-brand companies managing several teams under one parent brand
Agencies that want separate spaces for each client but one place to manage it all
It’s a smarter, more scalable way to stay organized, move faster, and ensure every team gets what they need—without slowing anyone down.