Credits are the currency of the Creatively Squared platform, allowing you to commission bespoke creative work tailored to your brand's needs. Understanding how credits are used will enable you to manage your creative projects effectively.
How Credits Work
Credits are automatically calculated and deducted by the platform once you brief a project. The system is designed to be seamless, but should there be any discrepancies, your account manager can manually adjust your balance. Here’s what you need to know:
- Automatic Deduction: When you initiate a project, the required number of credits for the selected deliverables is automatically reserved from your balance.
- Manual Adjustments: If there’s a hiccup, your account manager can rectify credit balances.
- Extra Deductions: Occasionally, additional credit deductions may be necessary for specific project requirements. These are always pre-discussed and manually deducted with your consent.
Credit Types and Account Management
Each account comes with a pre-determined amount of available, or active, credits, which are used as a flexible way to request and acquire creative assets.
- Pay-As-You-Go (PAYG) Account: Simply purchase credits and use them as needed for projects; you can top up at any time.
- Subscription Account: Enjoy a set number of active credits, allowing for ongoing content production with the flexibility of credit recycling upon project completion.
Using Credits for Deliverables
Exchange credits for various deliverables, from static creatives to full-scale video productions. Each deliverable has a specific credit 'price' that's transparent and easy to plan for within your marketing budget.
Original Creative Deliverables
Deliverable Name | Credit Cost | Description |
Static Creative | 5 credits | A customised .jpg file |
Video Creative | 10 credits | A 1080p customised .mp4 file up to 30s duration |
Text Variation | 3 credits, free for subscribers | Change in the hook, copy, or language |
Format Variation | 3 credits, free for subscribers | Change in the ratio, platform or placement |
Content Creation Deliverables
Deliverable Name | Credit Cost | Description |
Photo | 1 credit | High-quality 3000px JPG image. |
Video Clip | 2 credits | Short single take clip 2-5 seconds, 1080p MP4 video. |
Stop Motion | 10 credits | Create the illusion of animation with up to 50 frames, 1080p MP4. |
Mini Stop Motion/GIF | 5 credits | Short continuous loop motion video, 1080p MP4. |
Adapt & Optimize Deliverables
Deliverable Name | Credit Cost | Description |
Static Creative | 3 credits | A customised .jpg file |
Video | 10 credits | A 1080p customised .mp4 file |
Text Variation | 3 credits, free for subscribers | Change in the hook, copy, or language |
Format Variation | 3 credits, free for subscribers | Change in the ratio, platform or placement |
Credit Management Strategies
- Planning: Allocate credits according to your project timeline and expected deliverables to maximize efficiency.
- Consultation: Work with your account manager to align credit usage with strategic goals.
- Monitoring: Keep an eye on your credit balance and project progress to ensure seamless content production.
Credits offer you the flexibility to select exactly what you need for your campaign, without being tied to a rigid package or service. This à la carte system ensures that you only spend on what’s essential for your project.
By mastering the credit system, you'll unlock the full potential of the Creatively Squared platform, ensuring that every credit spent translates into impactful creative assets for your brand.