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Writing a Brief

Instructions for creating a project brief

Creatively Squared offers three distinct brief types, each tailored to suit different service types - Original Creative, Content Creation, and Adapt & Optimize. The platform's brief fields are designed to guide you through inputting the necessary information for your project.

If you're unsure about what to include in a specific field, utilize the provided tooltips for additional guidance and clarification. This structured approach ensures that all critical aspects of your project are communicated effectively to our team and the creators.

Crafting an Effective Brief

To write effective briefs for each type of creative project on Creatively Squared, consider these guidelines:

  1. Be Clear and Concise: Ensure your communication is straightforward. Each concept should have one clear direction or requirement.
  1. Minimize Lengthy Copy: Instead of long scripts, provide key talking points or essential information to guide the creators.
  1. Realistic Expectations: Remember that creators are skilled but not magicians. Set achievable goals within the scope of their capabilities.
  1. Balance Specificity and Creativity: While being specific about your needs, allow enough room for the creators' artistic interpretation.
  1. Utilize the Brief's Comments Feature: If you need assistance or clarification, use the comments feature in your brief to communicate with your account manager.

Adhering to these tips will help ensure your briefs are effective in conveying your project's vision and objectives, leading to better-aligned outcomes from the creators.

Information requirements

We offer three distinct creative briefs, each tailored to specific use cases or types of assets you wish to produce. Below, you'll find an outline of the information we require to execute your project.

1. Original Creative

Item
Instructions
Objective
Describe the purpose and goals for your creative.
Creative Style
Choose from lifestyle, studio, or user-generated content.
Central Idea
Outline the main theme you want to focus on.
Components
Specify any particular visuals you want to include.
Visual Guide
Share a storyboard and provide text suggestions for each frame or scene.
Product Info
Offer tips on how to best feature or use your product.
References
Supply examples or inspiration that can guide us.
Assign Deliverables
Let us know if you need Static Creative, Video Creative, or variations.

2. Content Creation

Item
Instructions
Creative Style
Choose from lifestyle, studio, or user-generated content.
Setting
Specify the location for your shoot.
Presentation
Detail the look you're aiming for, including props and styling.
Participants
Let us know if you need creators, lifestyle talents, or specific models.
Action
Describe what should be happening in the content.
Product Info
Offer tips on how to best feature or use your product.
References
Supply examples or inspiration that can guide us.
Assign Deliverables
Photos cost 1 credit, video clips 2, GIF/Mini motion 5, and stop motion 10.

3. Adapt & Optimize

Item
Instructions
Objective
Describe the purpose and goals for your creative.
Visual Assets
Submit all existing footage or assets you want us to adapt.
Central Idea
Outline the main theme you want to focus on.
Components
Specify any particular visuals you want to include.
Visual Guide
Share a storyboard and provide text suggestions for each frame or scene.
References
Supply examples or inspiration that can guide us.
Assign Deliverables
Let us know if you need Static Creative, Video Creative, or both.

Important Notes:

  • Validation: Some fields must be filled in to submit the brief.
  • Auto-Save: Your work is saved automatically, so you won't lose progress.
  • Changes: If you need to edit anything after submission, your account manager can revert the status back to 'draftโ€™ as long as production hasnโ€™t yet commenced.