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Understanding Deliverables

Explanation of project deliverables and asset options.

Deliverables are the tangible outputs of your creative projects on Creatively Squared. Knowing what's available and how to strategize their use is key to achieving your project objectives.

Overview of Deliverables

Each project category on the platform offers a selection of deliverables, from high-resolution images to dynamic videos, each with its designated credit value. Here's a snapshot of what you can expect:

Original Creative

  • Customized Static and Video Creatives: Perfect for brand-centric campaigns requiring bespoke imagery or video content.
  • Text and Format Variations: Ideal for testing different copy or adapting visuals to various digital platforms.
Deliverable Name
Credit Cost
Description
Static Creative
5 credits
A customised .jpg file
Video Creative
10 credits
A 1080p customised .mp4 file up to 30s duration
Text Variation
3 credits, free for subscribers
Change in the hook, copy, or language
Format Variation
3 credits, free for subscribers
Change in the ratio, platform or placement

Content Creation

  • Photos and Video Clips: Great for fresh, everyday content to keep your brand top-of-mind on social media.
  • Stop Motion and GIFs: Useful for adding dynamic, eye-catching elements to your content mix.
Deliverable Name
Credit Cost
Description
Photo
1 credit
High-quality 3000px JPG image.
Video Clip
2 credits
Short single take clip 2-5 seconds, 1080p MP4 video.
Stop Motion
10 credits
Create the illusion of animation with up to 50 frames, 1080p MP4.
Mini Stop Motion/GIF
5 credits
Short continuous loop motion video, 1080p MP4.

Adapt & Optimize

  • Optimized Creatives: Tailored for repurposing existing assets to fit new contexts or platforms, ensuring brand consistency and cost-effectiveness.
  • Text and Format Variations: Ideal for testing different copy or adapting visuals to various digital platforms.
Deliverable Name
Credit Cost
Description
Static Creative
3 credits
A customised .jpg file
Video
10 credits
A 1080p customised .mp4 file
Text Variation
3 credits, free for subscribers
Change in the hook, copy, or language
Format Variation
3 credits, free for subscribers
Change in the ratio, platform or placement

By carefully selecting deliverables aligned with your brand's strategy and audience needs, you can effectively utilize your credits to produce content that resonates and achieves your marketing goals.