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Project Preparation

Insights and practical steps to effectively prepare your creative briefs

A project on Creatively Squared starts with crafting a creative brief that outlines your objectives and requirements. Based on these details, specific tasks or components are allocated to one or more skilled contributors for production. Upon completion, a comprehensive gallery of the produced assets, aligning with the project's goals and specifications, is delivered to you. This streamlined process ensures a cohesive and efficient creation of your desired content.

Preparing for your project

Understanding Platform Requirements: Be aware that starting a project typically requires at least 30 credits, with each concept within the project needing a minimum of 10 credits. Unlimited Subscribers are only required to meet the concept minimum.

Use Your Brand Profile: Leverage your stored brand guidelines for each new project, streamlining the brief creation process.

Make the Most of Brief Features

  • Template Use: Duplicate past project briefs as templates for new projects.
  • Auto-Save Functionality: Benefit from the peace of mind that your brief will save automatically, enabling you to return and complete it at any time.
  • Pre-Submission Review: Take advantage of reviewing your brief summary before final submission to ensure accuracy.
  • Collaborative Options: Utilize the comments section for effective collaboration with your account manager and team.
  • Post-Submission Edits: While direct editing post-submission is not possible, contact your account manager to revert to a draft for any necessary changes before production starts.

Preparing Information for Your Brief

Before filling out your creative brief, here's a checklist to help you prepare:

  1. Identify Project Goals and Audience: Clearly articulate the objective and target audience of your project.
  1. Update Your Brand Profile: Ensure your brand's guidelines, tone, and visual style are up-to-date on the platform.
  1. Gather Product Information: Collect comprehensive details about the featured product, including any usage guidelines.
  1. Develop Creative Concept and Style: Brainstorm your project's concept and select a style (lifestyle, studio, or user-generated).
  1. Specify Deliverables: Clearly list the types of assets required, their quantities, and any specific platform requirements.
  1. Plan Product Logistics: Organize the logistics for delivering products or materials to content creators.
  1. Review Legal and Permission Requirements: Understand and document any legal constraints or permissions necessary for your content.