A project on Creatively Squared starts with crafting a creative brief that outlines your objectives and requirements. Based on these details, specific tasks or components are allocated to one or more skilled contributors for production. Upon completion, a comprehensive gallery of the produced assets, aligning with the project's goals and specifications, is delivered to you. This streamlined process ensures a cohesive and efficient creation of your desired content.
Preparing for your project
Understanding Platform Requirements: Be aware that starting a project typically requires at least 30 credits, with each concept within the project needing a minimum of 10 credits. Unlimited Subscribers are only required to meet the concept minimum.
Use Your Brand Profile: Leverage your stored brand guidelines for each new project, streamlining the brief creation process.
Make the Most of Brief Features
- Template Use: Duplicate past project briefs as templates for new projects.
- Auto-Save Functionality: Benefit from the peace of mind that your brief will save automatically, enabling you to return and complete it at any time.
- Pre-Submission Review: Take advantage of reviewing your brief summary before final submission to ensure accuracy.
- Collaborative Options: Utilize the comments section for effective collaboration with your account manager and team.
- Post-Submission Edits: While direct editing post-submission is not possible, contact your account manager to revert to a draft for any necessary changes before production starts.
Preparing Information for Your Brief
Before filling out your creative brief, here's a checklist to help you prepare:
- Identify Project Goals and Audience: Clearly articulate the objective and target audience of your project.
- Update Your Brand Profile: Ensure your brand's guidelines, tone, and visual style are up-to-date on the platform.
- Gather Product Information: Collect comprehensive details about the featured product, including any usage guidelines.
- Develop Creative Concept and Style: Brainstorm your project's concept and select a style (lifestyle, studio, or user-generated).
- Specify Deliverables: Clearly list the types of assets required, their quantities, and any specific platform requirements.
- Plan Product Logistics: Organize the logistics for delivering products or materials to content creators.
- Review Legal and Permission Requirements: Understand and document any legal constraints or permissions necessary for your content.