When you're constructing your creative brief, the style of assets you choose will set the tone for your entire project. Here's a breakdown to guide your decision-making.
Lifestyle
For Authentic, Relatable Content
Why Choose This Style?
Opt for Lifestyle when you're aiming for localised and relatable content. This style is perfect for capturing your product or service in real-world settings, integrated seamlessly with people, pets, or environments.
Who's Behind the Camera?
- Creators: Professional photographers and videographers.
What’s Their Niche?
- Experience: Specialized in working with people and pets, often shooting on location.
What Tools Are Used?
- Equipment: Professional camera setups, primarily leveraging natural light.
Where Does The Magic Happen?
- Locations: At home or in broadly defined settings like parks or beaches. Shooting on commercial properties or at specific events is generally not an option.
What Can You Expect?
- Capabilities: Photos, videos, and even stop-motion are possible, although for motion, we recommend video clips for better quality.
User-Generated
Perfect for Social Buzz
Why Choose This Style?
If you're looking to craft native content for social media that resonates with viewers, User-Generated is your go-to style. It's real, it's personal, and it's engaging.
Who's Behind the Camera?
- Creators: User-generated content (UGC) creators.
What’s Their Niche?
- Experience: Specialists in vertical videos and niche categories like skincare, family, and more.
What Tools Are Used?
- Equipment: Often shot on high-quality mobile phones.
Where Does The Magic Happen?
- Locations: Again, think broad indoor or outdoor locations but note that commercial premises or specific events are typically off-limits. Special conditions may apply depending on your location request.
Studio
Where Professional Meets Polished
Why Choose This Style?
When you're seeking assets with a polished, professional look, Studio style offers a controlled environment for optimum results.
Who's Behind the Camera?
- Creators: Commercial photographers and videographers.
What’s Their Niche?
- Experience: Expertise in styling, art direction, and professional lighting.
What Tools Are Used?
- Equipment: Professional camera and artificial lighting setups.
Where Does The Magic Happen?
- Studio Set Design: Options include basic backdrops in plain colors or themed to resemble specific rooms or surfaces. Custom sets may incur additional costs.
What Can You Expect?
- Capabilities: From photos and videos to stop-motion, although for technical videos and macro photography, specialist equipment may be needed and will be quoted separately.
- Styling: Access to generic props is included. For specialized or perishable items, these may need to be supplied or reimbursed.