Creating Project Briefs

Creating a project brief with Creatively Squared is straightforward. Here's what you need to know:

1. Brand Profile: Your brand guidelines can be referenced for each brief, so you don't have to fill them in every time.

2. Credit System: A minimum of 30 credits is needed to start a project. Unlimited Subscribers are exempt from this rule.

3. Concepts: Break down your project into 'concepts,' or specific creative directions. Each concept requires at least 10 credits which applies to all customer types.

Preparing Your Brief

🔗 Link to access instructions for our current platform brief

We offer three distinct creative briefs, each tailored to specific use cases or types of assets you wish to produce. Below, you'll find an outline of the information we require to execute your project.

1. Original Creative

2. Content Creation

3. Adapt & Optimize

Important Notes:

• Validation: Some fields must be filled in to submit the brief.

• Auto-Save: Your work is saved automatically, so you won't lose progress.

• Changes: If you need to edit anything after submission, your account manager can revert the status back to 'draft’ as long as production hasn’t yet commenced.

Creating your brief - Current Platform

Looking to kickstart your next project with ease? Our platform makes it a breeze to outline your ideas and get started right away. With intuitive tools and helpful information icons, you'll have everything you need to create a comprehensive brief in no time.

1. Start your project

First up, you’ll need to tell us some basic information about your project before we get started

• Project name or title

• Brand the project is for

2. Overview

It is essential to understand the underlying goal of your campaign to develop content that will achieve that goal. This information will guide the creative team's decisions and ensure that all creative output is working towards the same goal.

Defining your target audience is an important factor in any marketing campaign, and it is important to include this information in your creative brief. Knowing who your audience is will help us create content that resonates with them and communicates your message effectively.

• Although we’re not an influencer marketing agency, where it’s not mandatory for creators to share completed assets to their social channels, proud creators will typically share to their portfolios if you allow sharing!

Guidelines

Style Guide

Including brand guidelines and/or colour palettes in a creative brief helps ensure that all creative output aligns with the brand's identity.

• Please note overall guidelines aren’t mandatory, if you don’t have any to upload!

Do’s and Don’ts

The dos and don'ts outline specific elements, colors, photographic styles and details that should be used or avoided to maintain brand consistency

• Please note you can include up to 10 Do’s and 10 Don’ts per brief

3. Create your concept

The concept is the main idea or theme that directs the visual direction of a photoshoot. It is the basis for all creative decisions, such as the selection of creator, locations, props and art direction.

A good concept should provide a clear vision and framework for the creative team to work within, while still allowing for creativity.

• Each concept requires a minimum of 5 credits for shooting

• You can include a mix of content types per concept

• You can define up to 5 concepts per brief

Choose your service

We specialise in a range of content styles and outputs for brands, from high production values to user-generated content. You can select from two primary types of content for each concept

• UGC or Lifestyle

• Studio

Define concept

Tell us about your concept

• Concept overview

• Description of desired output

• Any important additional details including talent, location, props etc.

Add your deliverables

This section defines the final output that is to be produced for each concept. They may include a set number of photos or videos, a specific format, resolution, or size.

• You will be able to select appropriate content types that are suited to your Lifestyle or Studio brief

• Some deliverables have a minimum order quantity

 

Product

Please describe which specific products or collections you require to be photographed for each concept in your brief. You can add additional line items to indicate if you’d like items to be photographed together or as part of a set.

Product Delivery

We will need to provide any products to be photographed directly to the creators. All costs of related to product purchase and delivery is the customers responsibility.

The three options to do this are:

• Customer ships directly to creators - Preferred option

• Creators buy products in store
• Customer must provide location of available stock. Necessary credits will be deducted from customers account to cover costs.

• Creators purchase products online
• Customer to provide URL and preferably a voucher code. Necessary credits will be deducted from customers account to cover costs.

Talent

If you require people or to pets to be featured in your photos we will need to collect some information in order to book the right creator or talent for your project.

Additional fees apply when human or animal faces are needed.

People

We will do our best to accomodate all talent requests but availability is dependent on the people our creators have access to.

You may request the following:

• Number of people

• Gender

• Age

• Race and region

• Additional notes

Animal requests

You can select from:

• Number of animals required

• Species

• Size

• Age

• Additional notes for any breed or other specifications

Upload reference images or video

Providing visual references to the creative brief is an important step in ensuring that the creative team has a clear understanding of the brand’s vision and preferences. It can help streamline the creative process, prevent misunderstandings, and serve as an inspiration source for the creators.

• If you are briefing any moving deliverables, please upload adequate MP4 references to best represent what you’d like to see.

4. Review submission

Once you’ve finished adding and defining your concepts you’ll be able to review your brief summary and credits allocation before hitting the submit button, where the brief is sent to your account manger.

• If you’d like to add additional lifestyle/UGC or studio concepts you can do so here - just hit the ‘create another concept’ button at the bottom.