A Brand Profile serves as a centralized repository of key brand elements that contain essential information for creative briefs, such as:
- Brand books or style guides
- Guidelines such as legal requirements and Dos and Don’ts
- Brand assets such as fonts and logo files
- Colour palettes
- Reference imagery
If your organization manages multiple brands or sub-brands, additional brand profiles can be created to cater to their unique requirements. These sub-brand profiles function just like the main brand profiles but allow for deviations that better suit the individual identity and needs of each sub-brand.
How to add a Brand Profile
You can access your Brand Profile via the Brand menu item in the left hand bar
Create brand profile
Click on the + to Create a new profile
Add your logo and basic brand information here. We suggest keeping the written details concise for easy recall by your Account Manager and creators working on your projects.
Upload inspiring assets or examples that showcase your visual preferences. Feel free to add captions or annotations to provide additional detail or context for each asset.
Saving and editing
Click the Save button to finalize your profile. You can always add more details or edit this information whenever needed.