Lifestyle content is a powerful tool in your brand's marketing arsenal. By showcasing your products in real-life contexts, you can create a stronger connection with your audience and effectively communicate your brand's relevance to them.
Benefits of Lifestyle Content
Add Important Context About Your Product
Demonstrate how your product fits into consumers' daily lives
Showcase the product's size, scale, and functionality in relatable settings
Highlight unique features in practical applications
Demonstrate How It Is Used
Illustrate proper usage techniques
Show various ways the product can be utilized
Inspire customers with creative applications they might not have considered
Add Local Cultural Significance
Tailor content to specific geographic markets
Incorporate regional customs, traditions, or landmarks
Appeal to local sensibilities and preferences
Add Relevance with Different Audience Demographics
Create content that resonates with various age groups, lifestyles, or interests
Represent diversity in your visual content to appeal to a broader audience
Address specific needs or pain points of different customer segments
Popular Lifestyle Asset Requests
Usage Occasions - Showcasing the product being actively used in its intended context
Examples:
A family cooking together using your spices
A person applying your skincare serum as part of their nighttime routine
A pet owner using your grooming brush on their dog in the backyard
Product Placement - Strategically incorporating your product into a broader scene or narrative
Examples:
Your drink on a yoga mat during a workout
Your skincare products on a bathroom vanity as part of a morning routine
Your snack foods at a social gathering or party scene
Lifestyle Integration - Demonstrating how the product fits seamlessly into various lifestyles
Examples:
Your eco-friendly products featured in a sustainable home setting
Your cat litter system blending into a small apartment decor
Your meal replacement bars being packed for a hiking adventure
Social and Cultural Contexts - Showing your product in culturally relevant or social situations
Examples:
Your food products being shared during a traditional family gathering
Friends sharing your snack foods during a sports viewing party
Your drinks being consumed at a local social celebration
Seasonal and Occasion-Specific Use - Showcasing products in the context of specific times of year or special events
Examples:
Your sunscreen being applied at the beach during summer
Your pet's holiday-themed treats being given as a special gift
Your hot cocoa mix being enjoyed by a family in cozy winter attire
Creating Lifestyle Content
Lifestyle content is typically produced by creators who excel at capturing products in natural, relatable settings that resonate with everyday life.
Equipment: Lifestyle creators use a mix of professional cameras and high-quality smartphones to capture genuine moments
Lighting: Natural lighting is preferred, with minimal artificial lighting to maintain authenticity
Locations: Real-world settings that complement the product and reflect diverse living situations
Props: Actual items from people's homes and lives, adding to the authenticity of the scenes
By embracing authentic lifestyle content created by diverse creators in real-world settings, you can build a powerful emotional connection between your brand and your audience, showcasing how your products enhances real people's lives across different cultures and lifestyles
